Hometown Banking With People You Trust
More than a bank. A credit union built around you.
When you join TRU·FI, you become more than a customer—you become a member and an owner. Enjoy competitive rates, fewer fees, personal service, and financial solutions designed with you and your community in mind.
Who Can Join TRU·FI?
Do you live, work, attend school, or attend church in Baker or Nassau County, or in Duval County ZIP codes 32234, 32220, or 32221?
You may be eligible to join TRU·FI and enjoy benefits that help you get more from your money.
Why TRU·FI?
- Lower loan rates to help you reach your financial goals.
- Higher savings rates to help your money grow.
- Fewer fees so you can keep more of what you earn.
- Personal service from people who put members first.
- Access to 30,000+ surcharge-free ATMs for convenient access to your money.
Membership That Extends to Family
The best part? Once you become a member, you can remain a member for life—and your family may be eligible to join, too.
Immediate family members related by blood, marriage, or adoption may qualify. Individuals who permanently live in a primary member’s household may also be eligible.
Member Referral Program
Know someone who would love banking with TRU·FI? Refer your friends, neighbors, and family members through our Member Referral Program. You and your referred member can each earn up to $50!
Learn More About the Member Referral Program
Ready to Join?
Take the next step toward becoming a TRU·FI member. We’re here to help you get started with personal service, valuable financial benefits, and a community-focused approach to banking.
Powerfully Simple Business Banking
Running a business takes a lot. Banking shouldn’t. TRU·FI offers business banking solutions designed to help you manage cash flow, streamline everyday finances, and keep your business moving forward.
From day-to-day banking to your evolving financial needs, we’re here to help your business thrive.